We’ve seen a lot of campaigns waste precious ad dollars. The common reason? The lack of a cohesive and well-researched strategy. These campaigns do a “spray and pray,” where they target as many people as possible and hope that the ads motivate them to convert.
This is not how 9D Agency does it. For a campaign to succeed, we need to target a highly specific group of people. And this is entirely possible, given the multitude of targeting options in social platforms. As such, we’ll narrow the target down to the exact age range, location, and even activities of the person you want to convert.
Your ads will pop up only to people who are willing to buy from your brand. Not one dollar wasted.
Every client will have a customized paid campaign plan, but each plan will cover the following:
If you haven’t done so, our team will set up your ad accounts. Depending on your strategy, we’ll run ads on Facebook, Twitter, LinkedIn, Instagram, and more. You’ll be assigned an experienced social media ad specialist.
Our team will study your business and your market to identify the right demographics to target. This is crucial to the campaign’s success; we should only display ads to people likely to buy your brand. This way, we won’t waste dollars.
9D Agency will create compelling ads that stop users from scrolling and encourage them to convert. The ads include images, ad copy, and the right links. We ensure that the tone of the text and the images are consistent with your brand persona. More importantly, we ensure that the links lead the user to a conversion-optimized page.
Depending on your strategy, we’ll build social media landing pages, where your audience will end up after clicking the ad. It prevents you from linking the ad to general destinations (like a home page) that are more designed to inform than to sell. Instead, your user will land on a page with a single goal — to get them to convert.
Our team will monitor the ad campaigns closely to ensure success. If needed, we’ll make adjustments to improve performance. In addition, you’ll get a bi-weekly strategy call to discuss how we can further optimize your paid social campaigns.
Not all small companies have deep pockets for paid social media ads. That’s why we’ll work closely with you to determine an ad budget that makes sense for your business (if you don’t have one yet).
We don’t want you to overspend on your ad budget. Anyway, you have seasoned paid media specialists working on your campaign, so you know that you’ll get the most out of every dollar.
